The Day The Muzak Died
February 10th, 2009 Posted in music
Muzak corporation, the purveyor of only the finest elevator and on-hold music has filed for bankruptcy. I didn’t even realize Muzak was a proper noun until I read that.
The tagline on their website reads:
“Twenty-four hours a day. Seven days a week. Seventy-five years and counting.”
What a terrifying thought…
Tags: muzak
February 12th, 2009 at 6:00 pm
Anyone who knows ANYTHING about music knows that Muzak changed the way people listened to music throughout the 75 years they have been in business (and will likely continue for another 75 years or more). If you actually go into Muzak’s webiste, there is some really cool stuff. It’s not just elevator music people!
February 12th, 2009 at 10:58 pm
Changed the way people listen? Anyone who knows anything? Slow down with the hyperbole, there. Musak’s premise is background music and creating emotional brand associations. That it’s “not just elevator music” doesn’t really remove the fact that it’s using music in a way that I find distasteful; if they’ve ‘changed the way people listen to music’ then it’s not in any way that I appreciate. (Which is not to say that I relish things going badly for them.)